Solutions
Products & Programs That Work
Retain & Gain
Our team of experts is dedicated to understanding your unique needs and delivering tailored solutions that drive results. A commitment to quality and reliability, you can trust us to enhance your operations and support your growth.
Rewards
Rewards Done Right! This is our mantra for this complicated subject matter. Building a successful rewards program requires a deep understanding of the subject to guide dealers with a custom build. Our SmartStart historical pull will deliver a rewards program that hits the ground running on day 1. The right technologies, processes and marketing make a rewards program a strong retention tool, and it forms a basis for other key programs that will drive loyalty, retention, RO count and dollars into your dealership!
Reactivate
Dealers lose 100’s of customers every month off the back side of their database. SmartTech has taken the power of rewards and integrated it with a state-of-the-art turnkey multiple stage inactive program. Customers travel through the stages of “We Miss You”, “Don’t Let Your Rewards Expire” and “Your Rewards Are Set To Expire” with increasing awareness that they will lose valuable rewards points and incentives that become more aggressive with each stage. Using email and print along with optional text and BDC calls Reactivate is intensely focused on the at-risk customers and we get results. On average 10x the response of traditional marketing and minimally a 30 to 1 ROI!
Pre-Paid Maintenance
PrePaid Maintenance has long been understood to be a great retention tool in the automotive industry, so why do so few dealers have pre-paid maintenance programs? 3rd party vendors that offer to administer these programs are expensive and do a very poor job of making it easy for the adviser to recognize which customers have a plan and what the customer has available. Customers lose track of what they purchased increasing spoilage and decreasing CSI and retention.
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SmartTech has tackled PrePaid Maintenance using the same tools used for rewards and all other custom clubs. Using SmartTerm, the adviser will automatically be notified when a customer has a plan and what they have available to them.
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Customers will be offered an email, text or printed statement showing program status with the click of a button on each visit and the customers personal portal page will show their status as well. Add a state-of-the-art database and optional marketing tools and Pre-Paid Maintenance programs sold in either F & I or service become very powerful retention tools!
Data Platform & Marketing
Building custom rewards programs has required SmartTech to build sophisticated data platforms. The fact that we must look at the op-code level and be adept with customer spend has given the expertise to offer a database very few dealers have access to. We profile your customers against their vehicle spend and no matter what product a dealer selects, we are going to build the same database. SmartTech has partnered with an ad agency to over next level fulfillment services to leverage this database to drive sales and service for our clients!
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Used Vehicle Program
Our average dealer more than doubles their used vehicle sales to service retention with an ROI of more than 20 to 1!” then for the explanation, The average dealer only sees 30-35% of the used vehicles they sell back for service. A simple maintenance offering with the tools to track and communicate to the customer will on average more than double your dealerships retention in this area. These are older vehicles with higher mileage that are so often overlooked because the dealers does not have the tools or processes to manage this key profit center. SmartTech will bring a turnkey solution that is easy to use!
1st Service Pro
Focused solely on increasing the penetration of the 1st service visit for vehicles sold by the dealership, 1st Service Pro will offer multiple stages and multiple media to strengthen this first key retention metric.
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BDC Services
In todays climate finding quality BDC people has become a nightmare. Let us accentuate your BDC efforts with BDC Pro, our naturally 100% bilingual Spanish/English speakers specialized in the automotive industry will increase your BDC presence and effectiveness at an affordable cost!
